Director of Innovation at Sam Media
I led and restructured many functions in Sam Media, realized new opportunities and expanded our profit margin from existing and new markets.
- Increased gross margin from 20% to 65% in a span of six month while maintaining 4% continuous monthly growth in revenue by drafting and implementing an ROI optimization method. This is currently the company's best results and the longest growth stream in recent years.
- Reorganized the company by introducing Business Development and Data Science roles and automated and eliminated redundant operational positions.
- Oversaw the creation of a diverse and innovative product portfolio including a mix of standard, premium and over-the-top products, focussing on differentiation and product usage. Including: Game Lords, Mobio360, MobioTV, Striker and Beyond VR.
- Developed an internal multi-dimensional data analysis tool that is being utilized every minute of the day by the team members to study and optimize campaigns in real-time.